Welcome Home: Tierra Is Back with SportsYardTV as Brand Ambassador & Creator

SportsYardTV is thrilled to announce the return of Tierra as an official Brand Ambassador & Content Creator heading into the new football season.

Tierra returns to SportsYardTV with an even bigger role—creating content that reflects her voice, perspective, and passion for sports while joining the Betting with the Baddies movement alongside the brand’s growing roster of women ambassadors.

In her new position, Tierra will help drive fan-facing content, co-create digital campaigns, and collaborate with fellow creators across SportsYardTV’s media properties. Her presence will be felt across multiple shows and verticals, with a focus on lifestyle storytelling, betting commentary, and audience connection.

“Bringing Tierra back was a no-brainer,” said a SportsYardTV executive. “She’s authentic, relatable, and embodies the future of sports content—we’re building this platform for people like her and the fans she represents.” Fans can expect Tierra to appear in recurring video segments, pop-up content around NFL Sundays, and exclusive behind-the-scenes coverage as SportsYardTV gears up for its biggest season yet.

This return isn’t just about going back—it’s about moving forward with a clearer vision, a bigger platform, and a stronger voice.

Stay tuned as Tierra helps usher in a new era for women in sports and fan-first media.