SportsYardTV Appoints Monique Yip as General Manager to Lead the Next Phase of Growth
- GVM Staff
- 7 minutes ago
- 2 min read
SportsYardTV is thrilled to announce the appointment of Monique Yip as its new General Manager, a major step forward in our mission to build a one-of-a-kind sports media ecosystem that blends culture, community, betting, and entertainment into one unified brand. Monique brings a unique blend of corporate media planning experience, grassroots sports passion, and operational leadership that will help elevate SportsYardTV to new heights.
A Versatile Leader in Media & Marketing
Monique currently serves as an Media Planner at Publicis Groupe, one of the world’s largest and most respected media and communications firms. In this role, she has gained hands-on experience executing national media plans, managing budgets, and coordinating with vendors across platforms—key skills that align directly with SportsYardTV’s expanding needs.
Her responsibilities at Publicis included managing platforms such as DDS, Placement Manager, and Prisma, while also preparing budget control and billing reports, developing screenshot decks, and overseeing media authorizations. Her organizational precision, budgeting insight, and media fluency will be crucial as SportsYardTV continues to scale operations across multiple content and brand verticals.
From Social Media Director to General Manager
Monique’s connection to the world of sports media runs deep. Since 2019, she has served as the Social Media Director for Unwrapped Sports Network, a Toronto-based platform dedicated to amplifying sports content and fan voices. There, she spearheaded fan engagement strategies, particularly on Twitter, where she built audience rapport through real-time sports commentary, media coverage, and creative content campaigns.
This role not only refined her skills in content strategy and community building—it also gave her a front-row seat to how independent sports brands can connect with fans authentically. Her ability to blend structure with culture, data with creativity, and leadership with collaboration makes her an ideal fit to help lead SportsYardTV into its next evolution.
Leading With Purpose at SportsYardTV
As General Manager, Monique will take on a multifaceted leadership role that includes overseeing daily operations, managing team workflows, supporting content production, assisting with brand partnerships, and driving alignment across all of SportsYardTV’s verticals—including media, events, merchandise, betting, and fan engagement.
“We’re not just a media company—we’re an ecosystem built by fans, for fans,” said SportsYardTV’s founder. “Monique’s experience across corporate media and indie sports content gives her a rare dual perspective that fits our culture perfectly. She brings the structure we need, but also the creativity and grind that defines our brand.”
What’s Next?
Under Monique’s leadership, SportsYardTV will double down on content quality, expand our betting and live event offerings, strengthen creator partnerships, and enhance the overall fan experience. Her role as General Manager is not only a hire—it’s a signal. A signal that we’re leveling up. That we’re moving with purpose. That the Yard is here to compete.
Please join us in giving a massive welcome to Monique Yip, General Manager of SportsYardTV. Her journey starts now—but the future? That belongs to all of us.
Follow the journey. Join the movement. Welcome to the Yard.