Zamiyah Johnson: The New Creative Powerhouse Behind SportsYardTV’s Marketing & Socials
- GVM Staff
- Oct 20
- 2 min read
SportsYardTV is thrilled to welcome Zamiyah Johnson as our new Head of Marketing & Socials — a dynamic creative and strategic storyteller who represents the next generation of brand building in sports and culture.
Zamiyah is a visual architect who understands how to blend design, storytelling, and digital culture into experiences that fans can feel. Her journey so far reflects the perfect balance of creativity, strategy, and execution — all core values at the heart of SportsYardTV’s growing media empire.
A Visual Communicator with Purpose
A proud graduate of the University of South Carolina, Zamiyah holds a B.A. in Visual Communications with a minor in Art Studio, grounding her in the art and science of how visuals move people. While many creators focus on trends, Zamiyah studies the psychology behind attention — crafting content that not only looks good but connects deeply with audiences.
Her expertise spans across major creative tools and platforms — from Adobe Illustrator, Photoshop, InDesign, Premiere Pro, and Lightroom, to modern content creation platforms like Canva, CapCut, and iMovie. Whether it’s short-form Reels, storytelling-driven TikToks, or cinematic brand visuals, Zamiyah approaches every project with an eye for detail and a commitment to impact.
From Campus Leader to Industry Trailblazer
Zamiyah’s leadership journey began at Garnet & Black Magazine, the official publication of UofSC, where she served as Social Media Director. In that role, she wasn’t just posting content — she was leading a movement. By developing a cohesive content strategy, managing a creative team, and curating authentic campus stories, she elevated the magazine’s social presence and engagement to new heights.
Her time as Social Media Intern at the South Carolina State Fair further sharpened her real-time storytelling skills. Managing live content across multiple platforms, she helped the fair connect with thousands of attendees through dynamic visuals and engaging digital coverage.
These experiences gave her the perfect blend of creative leadership and community-driven marketing — both essential for her new chapter at SportsYardTV.
The New Face of SportsYardTV Marketing
As Head of Marketing & Socials, Zamiyah will lead SportsYardTV’s digital storytelling across all platforms — including YouTube, Threads, TikTok, and LinkedIn — while collaborating with our content and business teams to amplify the SportsYard ecosystem. Her mission is clear:
Build a unified brand voice that bridges sports, culture, and lifestyle.
Grow our online community through interactive campaigns and trend-driven storytelling.
Lead creative strategy for our flagship shows, events, and ambassador programs.
Transform SportsYardTV’s social presence into an experience fans love to engage with.
Zamiyah’s arrival marks a major step forward in SportsYardTV’s journey to becoming a household name in digital sports entertainment. Her unique blend of creative direction, marketing intelligence, and cultural awareness will redefine how we engage fans, attract partners, and tell our story.
Welcome to the Yard
From her roots in visual communication to her rise as a creative entrepreneur, Zamiyah embodies everything SportsYardTV stands for — hustle, creativity, and authenticity.
We couldn’t be more excited to have her leading our marketing and social strategy as we enter a new chapter of innovation, storytelling, and global fan connection. Stay tuned as she helps take SportsYardTV to new heights.
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